Handling with a loan that you cannot get qualified:

The strategy:
The last thing you want is to send away a customer that does not qualify. If this situation arises, your main goal here is to create future value so the customer does not shop around and you can close the loan in the future. Many customers will spend unnecessary time applying at every office if they cannot find a loan. They will probably call 10 other mortgage brokers before they actually realize they cannot get qualified by anyone else due to their credit score. Instead, create future way. Explain to them the reason they have been turned down is because of their credit score. Highlight that you are partnered up with a company that could greatly help their situation. Waterfield Credit can repair their credit and they will qualify for the loan you want at a much cheaper interest rate.