The following is an example of a broker successfully introducing Waterfield Credit and creating value in the sales process:

The Script:
Mr. Jones. I have some great news! It looks like we are able to get you approved for that debt consolidation loan we where aiming for (list benefits). We are paying off you Visa Card @19% interest, a Master Card at a rate of 14% and your auto loan which you said was at 10%. By doing this we will be saving you $820 and month! That is $9,840 a year (really emphasize this!). That is a lot of money, wouldn't’t you agree?  
Borrower: Oh yes, that is quite a bit. OK. do you have any plans with that money? Borrower: Well I am going to invest it into my 401k and put some money aside for Julie's college. That is great to hear, it is never too early to start investing for your retirement. Mr. Jones I need to mention the best news is that we work with a credit repair law firm. They can start restoring and repairing your credit and in 12 months we can refinance you with an even lower interest rate, saving you even more money! (Restate the benefits) so, we will lower your monthly payments and repair your credit at the same time.

The analyst:
It is important to create value and produce client loyalty. Very few brokers have offers that excellent. Make sure they realize that. Again, make sure you explain the benefits and reason why you work with Waterfield Credit. You don't want them looking else where for home financing. It's important to explain to your clients exactly why you work with Waterfield and the importance of improving their credit.